“Content marketing has become a popular buzzword for brands in recent years, but creating a steady flow of relevant content isn’t as easy as it sounds. In fact, when the Content Marketing Institute and MarketingProfs ran a joint survey last year, survey results showed that 64 percent of respondents cited producing content as their biggest challenge.
Content marketing works well when it’s done consistently, but without a long-term strategy and a commitment to producing content, many brands simply get frustrated and give up. Just look at the staggering number of corporate blogs that contain a handful blog posts and haven’t been updated in months!
However, some brands have found ways to reliably produce content and feed the content beast. Here’s a look at six ways to make content marketing sustainable as well as the pros and cons of each approach.” More from this article at Boston.com>>>