7 Digital Marketing Predictions for 2012

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Yawn! As I’ve said before, most of this stuff is pretty lame. However, sometimes predictions can offer useful insights. Such is the case here. -scot

“In the year ahead, we anticipate smart companies will increasingly tap their customers’ social networks for collaboration at every stage of the product lifecycle, including idea generation and screening, concept testing and development, and launch. In addition to creating compelling products and services, companies that mine this opportunity will bolster their digital community, brand advocacy, and competitive advantage.” More>>>

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