“Recently Saatchi & Saatchi CEO said traditional marketing is dying. Seth Godin, the Internet Marketing Pundit, highlighted the importance of Content Marketing; his words are: ‘content marketing is the only marketing left.’ Coca Cola has bridled the horse of content marketing as its prime strategy for the next decade.
These are no ordinary signs for the marketers languishing in past. Social and Digital media can no more be ignored if small, medium and large businesses are looking to grow their customers base and achieve higher levels of customer engagement.
Many people wonder what is online marketing and how can they find a way to steer their business through it. Terms such as social media, email marketing, pay-per-click, Search Engine Optimization (SEO), blogging and content marketing dominate in what is called the Digital Media Marketing. Although these are different techniques used in internet marketing, content is used in almost all of these.” More>>>