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If I’ve learned anything about marketing and advertising over the years it is this; listen carefully when Ogilvy & Mather speaks. This article is about story telling — key to great content marketing — by Ogilvy & Mather’s Chief Knowledge Officer Greater China. If you want to create great content, learn to tell a compelling story.

“The best brands succeed because they have a story to tell. As living, physical spaces, hotels are in a privileged position when it comes to fostering and communicating that story to customers. And in a country as historically and culturally rich as China, great stories aren’t very hard to come by.” More>>>

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