8 Reasons Why All Companies Must Become Publishers To Compete Online

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The power of online content marketing has gone main stream. Not just in marketing circles, but to the C-Suite as well. This is reflected in Joe Pulizzi’s Coca-Cola Bets the Farm on Content Marketing: Content 2020. It’s true that some niche industries can excel online without publishing lots of content. However, as soon as the first company in that niche starts to publish frequently, the success the others experienced will begin to diminish. … Below are eight reasons why companies must use content marketing to compete on the Internet.” More>>>

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