“To listen to some people talk about content marketing, you would think they discovered a new particle of physics. This isn’t meant to give short shrift to content marketing but to acknowledge the audacity of some marketers.
Content marketing in its most basic is the use of content to educate and nuture prospects and ultimately acquire leads and customers.
By no means a new approach, content marketing has seemingly been around for as long as there have been marketers. Think of cookbooks issued by Campbell’s Soup or Hershey’s. Or a hair styling guide published by a beauty product company. Each is educational while reminding you of great ways to use the product.” More>>>