By now you all know we are ‘content junkies’, we make it , we consume it in large quantities and also evangelise about our world of ‘content’. We are not the only ones we know but we try to add a little extra by telling you about other people whom we think are doing a good job….and those who are lacking in the execution.
Many blogs like this one will espouse the virtues of engagement, communication, mobility and the like but often it is merely a re-hash of other peoples research. We like to do to three things with our original content…yep , other than making it original!
Firstly,we have opinions of our own ( not someone else’s) and secondly,we like to make predictions about our future role in this mad world and finally, we like to see what all the theory looks like in practice and showcase it if we can.
Today , I went with my family to Liverpool city center to shop for clothes, no reason to be in awe I know but as we were heading for the parking lot we came across this:
Now , I must confess, I have never shopped at House of Fraser on a regular basis, more likely to pop in around Christmas looking for something special. The clever thing about this is that I had to go in , speak with the assistants ( who were very helpful and approachable), spend a moment looking around with my wife ( DANGER< wallet was twitching with nerves at this point!) and pick up the equipment for the children to use. No forms to fill in , no e-mail list to 'join' , no special promotion to take part in , no anything except a big smile and good wishes!
We then carried on after a 10 minute break , a break in which we also noted the existence of a host of other high end stores in that particular area, towards the parking lot. Now this short-cut I often use will be less of a short-cut in future and more of a destination….interesting!
No sooner had I finished chatting with my wife saying what a simple and cleanly executed marketing promotion that was …when we arrived at the top of an escalator to be met with this:
This is content marketing in practice , this is how it can be done and in situations like this …should be done!
see you on the long and winding road….. Patrick