In this article the author, Joe Chernov, talks about creating content with “planned obsolescence” — a term that makes me very uncomfortable. It has extremely negative connotations for me. Back in the olden days (where I come from) planned obsolescence was a scheme whereby the Detroit automakers got people to buy cars more often. It amounted to them making really crappy vehicles … some of them unsafe. And I will never forget it. Further, I will never run a business that way. However, I kept reading. What I think he’s really talking about is the natural life cycle of content and he’s encouraging us to not be afraid of re-thinking, re-imagining and re-working our original ideas in new ways to keep our content fresh and in front of our audiences.