ABCs of Marketing: To blog or not to blog: That is the question

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Typewriter with Blog buttons, vintage“Blogging is one of the most direct ways to broadcast your expertise. Sure, you have Facebook and Twitter, but there’s something satisfying about a well-written blog. The great ones create a sense of community and entice readers back over and over again.

A business blog can separate you from the pack. The facts are hard to ignore. Companies that blog have a whopping 55 percent more website visitors, according to HubSpot. Additionally, blogs boost that vaunted SEO, making your business easier to find. It’s surprising, then, that some businesses that still avoid the blog. Only about 40 percent of U.S. companies use them.” More>>>

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