“Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. In light of CMO’s recent look into how 7 marketing leaders are conducting their own content marketing efforts, we asked Pulizzi to give us his views on where organisations and going right, and where they’re going wrong.
For him, the number one stumbling block for Australian organisations engaging in sub-par content marketing tactics is the lack of thought behind their efforts.
“Even though the majority of Australian brands are engaging in content marketing, well over half do not have a formal content strategy,” he pointed out. “That means the majority of brands are creating and distributing content without knowing why they are doing it, or what the outcome should be for the reader. This is a major challenge to overcome.” More from this article by Nadia Cameron>>>Share