An 8 Step Approach Anyone Can Use

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It’s funny to me that Vertical Measures is the name of the company that created a cyclical or circular content strategy but that’s just how my mind works. Meantime, they’re process is terrific. In fact, it resembles our approach. It’s common sense to those of us in the business and it’s something you can use right now. Take a look and see what you think. -scot

“If you own or manage a website, you are in fact a publisher; a publisher of a consumable product called “information.” As such, searchers no longer look at websites as a place for a transaction, but they are seeking knowledge, resources, and ultimately the product or service they need. Marketing online is no longer about flashy graphics presentation, hip lingo and eloquent use of buzz-words; it is about the visitor’s experience on your website.” More>>>

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