“Since the turn of the century and with the advent of YouTube, web video has grown in popularity as a viable and successful form of marketing for products and services. However, in recent years the web and its various capabilities has evolved and been adapted for other means beyond targeting consumers. Organisations are beginning to take a more unique and innovative approach to internal communication and web video is starting to establish itself as the main instrument in this digital revolution.
Companies have started to use web video as a new means to relay information to employees. Whether it is for training, explanatory purposes or to simply improve internal relations, video is ascertaining itself within many organisations.” More>>>