Are Podcasts the New Video Content?

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Microphone“Has podcasting gone the way of audio cassettes, walkmans, and other obsolete ways to consume content? The answer appears to be a resounding no. In fact, podcasting appears to have usurped the roles of infographics and video among industry discussions of multi-media branded content. I was among the 1,100 attendees at the recent Social Media Marketing World 2013 convention, and podcasting proved to be one of the most-discussed topics at the event.

A recent survey by by The Social Media Examiner (SME) of 300 industry professionals found that 24% of marketers intend to begin using more podcasts in the next 12 months; an 800% increase over the 3% who are currently utilizing the tactic:” More of this article by Sasha Zinevych>>>

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