Are You Thinking About Content Syndication? Get off to a great START

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“My experience has been that the more you push your branded content to other sites, the more your site traffic will go up. Why? Branded distribution enables you to be the category leader, and once you are the category leader people come directly to your site more frequently. When you syndicate your content to a marketer, substitution seems even less likely – are they really going to look to Pepsi for world news? Instead, the consumer reaction is more likely to be “Wow, this is great, where can I get more?”

If you are thinking about experimenting with syndication, here are the important things to think about as you get ready to S-T-A-R-T.” More>>>

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