As brands become publishers, are they getting their content right?

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“Some of the successful brands today – just look at the rise and rise of Asos – recognise that the way to take centre ground in the lives of their customers is through great content, ie ‘owned’ media, and not advertising. We worked closely with Asos back in the early days; first by launching their own customer magazine (how counter-intuitive is that, a pure-play online fashion retailer launching its own glossy print magazine); later by launching the Asos Facebook page, now standing at over 1.9m ‘likes’.” More>>>

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