The Long and Winding Road : 2 ways we understand Silence…

Posted by:

Liverpool

 

2 ways we understand Silence…

They say, ‘Silence can’t be misquoted’.. true enough but it can be misunderstood and often is. There is an inherent problem in being able to communicate with people so easily, that problem is that we can communicate with people so easily!

If we had to write a letter every time we wished to share our insight and brilliance, we would scarcely write a thing because the effort involved ...

Continue Reading →
0

How To Write Effective Blog Posts

Posted by:

3rdPlanetMediaBlogging“You know that content marketing is important and you know that you should have a blog on your website, but do you know how to write an effective blog post? A successful content marketing strategy requires much more than just cranking out blog post after blog post and throwing up content hoping that it will magically produce revenue.

Your blog posts need to be well thought out and ...

Continue Reading →
0

These 4 Myths Might Be Killing Your Content

Posted by:

Why marketing“Technology transforms marketing in waves.  New platforms like search engines, social media and the mobile web create amazing opportunities, but leave marketers scrambling to develop the talent and tactics to capitalize on them.

Before long, false gurus emerge.  These “instant experts” are like umbrella salesmen in a Manhattan rainstorm.  They have no special talent or skills, but thrive because they happen to be at ...

Continue Reading →
0

5 Selling Points For Implementing Top-Down Content Marketing

Posted by:

3rd Planet Content Marketing“According to a recent study, the majority of consumers wouldn’t care if 73% of brands ceased to exist.

Whether your company sells solar-powered refrigerators or WordPress themes, that’s a pretty alarming statistic. As Elie Wiesel once said, the opposite of love isn’t hate; it’s indifference.

Your brand can’t afford for customers to be indifferent, and that’s where content comes in.” ...

Continue Reading →
0

7 ways video marketing can grow your business (Video)

Posted by:

Video Marketing“One of my favorite moves when doing a presentation is to pull an iPhone out of my pocket, hold it up high in the air, and ask the question, “Okay, can someone tell me what this is?”

When a few people inevitably identify it as an iPhone, I thunder, “Wrong! This is a portable television studio. And most of us in the room are carrying one around ...

Continue Reading →
0

Survey Says Trust in Content Marketing is High but Fragile

Posted by:

Steam Gears“According to the survey, 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. It is however a fragile trust that businesses must take care in protecting: even signing off an otherwise objective blog post or newsletter with a product pitch will bring the content’s credibility level down by 29%.

Other content marketing offenses that impede customer trust, as ...

Continue Reading →
0

Content Marketing – The Only Marketing That’s Left

Posted by:

web marketing“Renowned marketing author, Seth Godin, once said –

“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”

This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.” More from this article by Jacky Tan>>>

Continue Reading →
0

5 Tips to Deliver a Killer Video Marketing Experience

Posted by:

Movie folder with a films spool. 3D Icon isolated on white background“Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this behavior and understand how to be part of these daily viewing habits. It’s about delivering the right video marketing experience and your brand’s message wherever your audience chooses to watch.

Continue Reading →

0

Contrarian Content Marketing: How to Zig When Everyone Else Zags

Posted by:

3rd Planet Content Marketing“Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The Atlantic:

I opened up my Digg reader the other day, because I was on blogging duty at work, and everything was so duplicative of each other. I was like, yeah, okay, there’s ...

Continue Reading →
0

4 Reasons Ecommerce Videos Make Sense in 2014

Posted by:

Video Marketing“Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and mid-sized online retailers, video content simply makes sense in the second half of 2014.

Many large multichannel retailers — including Williams-Sonoma, Advanced Auto Parts, Toys”R”Us, The Home Depot, Barnes & Noble, Lane Bryant, and Office Depot — use product videos ...

Continue Reading →
0
Page 1 of 37 12345...»