Content Is King – Trust Is Currency

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No question about it, Seth Godin is a genius. If you want to do business on the internet it starts with people trusting you. For that matter, it ends with people trusting you. If you can’t develop trust, you’re not in business online. The Joe Lazauskas interview with Seth is revealing and inspiring. Here’s a quote from the interview. You really should read the whole thing.

“… in a world of zero marginal cost, being trusted is the single most urgent ...

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A Case Study 4 Years In The Making

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case study words in wood typeMany content marketing case studies cover a very short span of time; less than a year. Performance time frames of 3 to 5 years are more instructive. One year is a data point … 4 years … is something more. Today we’re looking at a case study 4 years in the making.

In 2011 Standard Water Control, a basement waterproofing company, contracted with 3rd Planet Media to ...

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Mobile S’il Vous Plaît

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informatiqueMobile viewing will surpass laptop and desktop viewing this year. Reports show mobile users demand the same experience on mobile they expect on their laptops. I’m stunned by the number of businesses who fail to see the significance. Businesses that don’t respond to their mobile customers risk losing them. If you want a competitive advantage, make sure your website is fully responsive to mobile.

 

 

 

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