“The B2B Social Media Book Shares the Blunt Realities of What it takes to become a Marketing Superstar
It’s been a while since I’ve utilized my trusty pink highlighter on a business book. But, The B2B Social Media Book was jam-packed with such great information that it left me, and many pages, tickled pink! Kipp Bodnar and Jeffrey L. Cohen, the Book’s two accomplished authors, give readers straight talk about how to rock B2B social media and the “must haves” of any social media program.
For example, their introductory page to Chapter 7, on business blogging, states:
“It’s okay if you don’t have a blog yet. Wait. You are not going to create one? Close the book now. We are done.”
In Chapter 2, they challenge other social media “experts” by saying:
“The (social media) experts try to convince marketers that sharing a lead generation offer in a blog post, tweet, or Facebook Page update will result in the marketing equivalent of killing a cute and fluffy puppy. These experts are wrong.”
I admire their “this is the way it is” attitude and more importantly, love their advice. While the takeaways are too numerous for one blog post, here are my Top 3 Learning Lessons from The B2B Social Media Book: