“Who would have guessed, but new data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. At least that’s what research from Demandbase and Ziff Davis says. While research from Sagefrog Marketing Group argues that social marketing actually beats out SEO for number one!
Now, truth be told, We don’t buy it.
Not that we argue the point empirically. We haven’t done our own survey on the matter, nor have we developed any fancy pants comparison of projected spending on these marketing tactics. Instead, we’ve just talked to and worked with a lot of B2B marketers. So yes… our opinion is purely anecdotal. But we believe it nonetheless.” More>>>