Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. View on Wikipedia >>
Content marketing is about telling your story digitally, and using multiple means of media to reach different audiences, or the same audience in a different way!
With that backdrop in mind, I want to dive into a resurrected area of content marketing…namely Podcasting.” More from this article by Mike Gingerich>>>Share