Blogs Beat Social Networks for Driving Purchases

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“Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report.

Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers.

When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%).” More>>>

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