Branded Content Marketing Evolution

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web marketing“According to the global newspaper website MailOnline, 66 per cent of brands and 65 per cent of agencies say that branded content marketing has become very important or most important to their marketing mix. When asked “Have you employed branded content marketing for advertising purposes in the last year,” three fourths of both brands and agencies said “yes,” indicating that this tactic is enjoying great popularity.

When rating tactics for their ability to achieve your branding objectives, brands cited branded content as among the most effective, virtually tied with video as a leading tactic.” More>>>

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