A great explanation of the concept. This should be a pretty good series. While reading the article keep in mind that for a video to be ‘social’ it needs to be easily found. Publishing (syndicating) the video to other locations on the web is a great way to spread your content. We wholeheartedly endorse syndicated publishing which should go far beyond posting it to your company’s Facebook page or linking to it in a Twitter post. There is soooo much more you can do. In the meantime, check out the article and, if you have questions or thoughts, don’t hesitate to contact us.