Business Execs Call For Value-Focused Content

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“75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak. More than half (55%) of respondents advise solution providers to “focus less on product specs and more on value.”” More>>>

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