Business Execs Call For Value-Focused Content

Posted by:

“75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak. More than half (55%) of respondents advise solution providers to “focus less on product specs and more on value.”” More>>>

Blogs: Bibliothèque | Vidiothèque | Audio Prodcast

  Related Posts
  • No related posts found.