Businesses must have a strategy for social media Read more: Watch sports videos you won’t find anywhere else

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“As recently as five years ago, businesses small and large and nonprofits still seemed puzzled by the value of social-media platforms, then derided as a what-I-had-for-lunch frivolity.

Even now, they struggle to quantify exactly what impact their investments in social media and Web content produce for their bottom lines.

But the strategy is as much defensive as offensive, as it grows increasingly clear that companies with no digital presence are becoming invisible to many consumers.

Businesses that don’t embrace social media as a marketing tool do so at their own peril, warned Steve Nicholls, author of Social Media in Business.” More>>>

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