The Long and Winding Road : Humans not machines

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Liverpool

 

Humans not machines

 

As some of you may know, maybe because you have read my bio , I am originally an educationalist. My subject area is the brain and how people learn skills and develop the ability to function independently. I still spend time in schools helping staff understand what happens in the brain as children grow, it’s a cool aspect to my work which has brought much enjoyment over the years.

One ...

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The Long and Winding Road : ‘Conscious uncoupling …for a day’

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Liverpool

Conscious uncoupling…for a day

The news that Chris Martin , he of Coldplay , and Gwyneth Paltrow, she of Hollywood had ‘consciously uncoupled’ for a year before they told the world hardly met with much interest from me. What happened though was a train of thought emerged as I pondered the immense pit of irrelevent news stories we are fed each day. I looked at my own family as they sat immersed ...

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How To Write Effective Blog Posts

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3rdPlanetMediaBlogging“You know that content marketing is important and you know that you should have a blog on your website, but do you know how to write an effective blog post? A successful content marketing strategy requires much more than just cranking out blog post after blog post and throwing up content hoping that it will magically produce revenue.

Your blog posts need to be well thought out and ...

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Content Curation For SEO: The Good, The Bad & The Ethics

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Blog TypwriterA good rule of thumb for content curation is to monitor your own response. If you read or see something you think everyone should know, you’ve found content worth sharing. ~Curator

“As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of ...

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The Long and Winding Road : Two big thumbs, one sore neck

Posted by:

Liverpool

Two big thumbs, one sore neck

Twenty five years ago the world was first introduced to the Nintendo Game Boy, up until then a ‘game boy’ was quite another matter! Since then we have seen the steady tidal wave of handheld devices entertaining us and serving us as we go on our way. One characteristic of these marvels of technology is the need to be almost unaware of the ...

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Warning: These 6 Mistakes Will Kill Your Blog

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Blog Typwriter“Statistics prove that blogging builds business. According to HubSpot’s 2013 State of Inbound Marketing Report:

  • 34% of all sales leads generated last year were from content marketing strategies
  • 82% said they got the most value from blogging
  • 42% said they generated at least one customer from their blog.

Whether you are a B2B or B2C company, your blog is likely the focal point of your content marketing strategies. Blogging gives you fresh content for inbound marketing and social ...

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Blog Success: What Few Content Marketing Advisors Will Tell You

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Blog Typwriter“For a few years now, “content marketing” – a sharp buzzword with a fuzzy definition – has enjoyed a reputation as the best thing since sliced bread. And if you take just a couple minutes to look up some content marketing strategies, you’ll quickly notice one approach that’s always at the practice’s very core: blogging.

But it ain’t easy. Sure, the “experts” will tell you this.

They’ll say that blogging is hard.

It requires commitment.

It can ...

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Blog or Website: Why You Need Both

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Creative business idea“The influence of mobile in particular is dramatically influencing how websites and blogs are used, and therefore, how they can be designed to achieve maximum conversion.

According to Pew Internet, more than 50% of all buying decisions are based upon online information. For local businesses whose sites are frequently accessed from mobile devices, that figure is even higher.

The end game for web marketing is converting traffic into profitable business outcomes. This is predominantly the ...

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