The Long and Winding Road : Humans not machines

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Liverpool

 

Humans not machines

 

As some of you may know, maybe because you have read my bio , I am originally an educationalist. My subject area is the brain and how people learn skills and develop the ability to function independently. I still spend time in schools helping staff understand what happens in the brain as children grow, it’s a cool aspect to my work which has brought much enjoyment over the years.

One ...

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The Long and Winding Road : ‘OMG, you do what?!’

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Liverpool

 

So , there I was minding my own business after my workout at the gym and sitting close by was a group of people chatting about work.

‘Get a life!’ I thought but then again some people only have work in their life but that is another topic for another day.

The group were talking about getting in touch with people and the problems they face when their e-mails are not answered or ...

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The Long and Winding Road : ‘3 rules and 1 big ‘No-No’

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Liverpool3 rules, 1 big ‘No-No’

Someone recently asked if pod-casting was an ‘overpopulated space’, presumably suggesting that there was simply too much material out in the world for any new material to have any positive effect. I understand the sentiment because there are simply millions of podcast channels available but that in itself seems to negate the argument to some degree. Were there too many we would not see this genre continue ...

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60% Say Video Improves Email Conversion Rates

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Television studio“Last year, Experian Marketing Services conducted a study that found simply mentioning the word “video” in an email’s subject line increased click-through rates by 7%-to-13%. Those numbers are compelling, but they are still only related to one isolated study. This new data from ReelSEO, however, shows real-world evidence of how confidence in video-based email marketing is growing.” More from this article by Brendan Cournoyer>>>

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The Long & Winding Road: Socially Unacceptable

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Liverpool

Socially unacceptable…

There are times when the financial gains simply do not justify business practices which undermine the very fabric of society. Business has always had it’s sharp edged side, the need to push the envelope in order to drive change. When decisions are made on the flimsy basis of being consistent with the ‘freedom of choice’ idea the credibility of an organisation must be called in to question.

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The Tres Amigos: Email, Blogging, and Social Media Marketing

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3rd Planet Content Marketing 3“One is boring, two is not quite enough, four is too much and five is a boy band.

There’s a reason why three-legged foundations don’t easily topple in the storm. It’s a good strategic number, especially in marketing, where a single-type attack is unheard of. Now if you were to choose three of the best marketing strategies out there, you have to go with the top 3: ...

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How to Do Video Email

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Folder is similar to mail box. Email concept. 3D icon isolatedMost recently there are lots new ideas on e-mail marketing, such as email combined with social media, e-mail messages to adapt to mobility, and even breakthrough traditional multimedia mail messages… but in the realm of multimedia mail, in addition to Gif, Flash and audio, video email is the hottest one.

Video email will become a popular application trend in email ...

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