Repurpose & Repost Content To Extend Your Reach

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It’s been a few months since we talked about the video we did for PRS Guitars and Bullet Tooth Records artist Throw The Fight, and in that time, our video has done a BUNCH of work for PRS.

For starters, it’s the anchor video for Throw The Fight’s S2 Series Artist Page. It was also used in an advertising campaign on Guitar World Magazine’s website over the fall. And most recently, itwas used in an artist blog entry that featured Throw ...

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The Long & Winding Road: Socially Unacceptable

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Liverpool

Socially unacceptable…

There are times when the financial gains simply do not justify business practices which undermine the very fabric of society. Business has always had it’s sharp edged side, the need to push the envelope in order to drive change. When decisions are made on the flimsy basis of being consistent with the ‘freedom of choice’ idea the credibility of an organisation must be called in to question.

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The Long and Winding Road: Trust is not what it seems…

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Liverpool

‘Trust me, I’m a doctor!’

We’ve all heard it said in some form or another, the instance where we are asked to put our instinct in the fridge and put one’s fate in the hands of a job description. The very word ‘trust’ carries with it a bag full of implied characteristics , most of which are those which we attribute based upon our experiences.

OK, this week is ...

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PRODCAST: Supporting Tradition

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Vintage movie camera. 3dDartmouth College has a rather interesting alumni tradition.  The graduating class of 50 years previous supports that year’s outgoing senior class.  That is to say, the class of 1964 has done a fair bit to support the class of 2014.  In this case, they purchased copies of the book “Pearls of Leadership Wisdom” by Sandra Davis, Ph.D.–FOR THE ENTIRE CLASS.  Dartmouth is the smallest of the Ivy League ...

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PRODCAST: Hockey and Irish Rock Bands?

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26f7dd34f6ef11e2a73822000aaa08a0_7In yet more “news of the lucky,” I got to combine another two things I love dearly last week…late 70’s Irish hard rock and Ice Hockey.

We got a call from one of our clients who is producing a campaign for their local ECHL team called the Evansville IceMen.  Their overarching pitch for the season was “The Boys are Back,” which meant that Thin Lizzy’s “The Boys are Back In Town” would ...

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Prodcast: Product Endorsement Video Shoot

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Paul Reed Smith (or PRS as it’s commonly abbreviated) is one of America’s most prominent electric guitar manufacturers, at this point probably only following American stalwarts Gibson and Fender. Paul Reed Smith started the company by building custom guitars for the likes of Carlos Santana, Ted Nugent, Neal Schon, and several other notable players.  He’s since parlayed those early one-off, hand-built instruments into a larger scale, mass distributed company that maintained its focus on hand-made, high quality instruments. In the ...

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Prodcast: Movin’ On Up

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Television studioIf you’ve followed our blogs here at 3rd Planet for any period of time, you know how we feel about video when it comes to your marketing presence online.  Video is probably the most powerful form of media in that it is stimulating your mind with visual images, audio, and a message conveyed with language (either spoken or written on screen).

Well, as Production Director, I’m currently tasked with much of ...

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