The Long and Winding Road : Humans not machines

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Liverpool

 

Humans not machines

 

As some of you may know, maybe because you have read my bio , I am originally an educationalist. My subject area is the brain and how people learn skills and develop the ability to function independently. I still spend time in schools helping staff understand what happens in the brain as children grow, it’s a cool aspect to my work which has brought much enjoyment over the years.

One ...

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The Long and Winding Road : ‘Conscious uncoupling …for a day’

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Liverpool

Conscious uncoupling…for a day

The news that Chris Martin , he of Coldplay , and Gwyneth Paltrow, she of Hollywood had ‘consciously uncoupled’ for a year before they told the world hardly met with much interest from me. What happened though was a train of thought emerged as I pondered the immense pit of irrelevent news stories we are fed each day. I looked at my own family as they sat immersed ...

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The Long and Winding Road : ‘Social faux-pas’

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Liverpool

 

‘Social faux-pas’

In the ‘goode olde’ days messages might take months to arrive at their destination, later they might take weeks, still later they might take days. We still got ourselves into wars and strife nonetheless. Today our messages take seconds to deliver.

Therein lies the problem. What do we do when we cannot attend to our communications? I know many of you work with people who go to great lengths to tell ...

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The Long and Winding Road : ‘1776 and all that…’

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Liverpool

1776 and all that….

America and England are countries separated by the same language, said someone far more accomplished than me. This week saw some interesting things, things that ordinarily do not happen or at least we think they don’t.

In the Fifa World Cup the USA team progressed further than the English, despite losing the USA team received plaudits from around the globe yet the country that invented football returned home with ...

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The Long and Winding Road : 2 ways we understand Silence…

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Liverpool

 

2 ways we understand Silence…

They say, ‘Silence can’t be misquoted’.. true enough but it can be misunderstood and often is. There is an inherent problem in being able to communicate with people so easily, that problem is that we can communicate with people so easily!

If we had to write a letter every time we wished to share our insight and brilliance, we would scarcely write a thing because the effort involved ...

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The Long and Winding Road: Children, filters and chaos

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Liverpool

Children, filters and chaos

I have lost count of the number of initiatives launched in schools to teach children the dangers of social media abuse. The problem is that they are bolting the stable door after the horse has gone.

Social media usage is ubiquitous, we are well and truly stuck with it and the issues it raises today will only get more pronounced as our children get older. For people born in ...

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The Long and Winding Road : Two big thumbs, one sore neck

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Liverpool

Two big thumbs, one sore neck

Twenty five years ago the world was first introduced to the Nintendo Game Boy, up until then a ‘game boy’ was quite another matter! Since then we have seen the steady tidal wave of handheld devices entertaining us and serving us as we go on our way. One characteristic of these marvels of technology is the need to be almost unaware of the ...

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The Long and Winding Road : Two types of people…

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Liverpool

Two types of people…

March 17th means many things to many people but in vast swathes of the western hemisphere it means being Irish. The old saying, ‘there are only two types of people in this world, those who are Irish and those who want to be!’ rings true today.

Being of Irish descent myself and not that long ago either, I don’t feel the need to wear green ...

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Social media will become a much bigger contributor to marketing ROI than TV

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Social Media“Over the years, FMCG marketers have wasted a lot of money by not taking time to really understand how to best engage with people in a digital space. In the early days, brands poured millions into building whizzy websites that in reality only touched a small number of consumers.

Now brands are doing the same thing with social media. How many brand managers do you know who see Facebook likes as ...

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The Long and Winding Road: ‘I virtually think therefore I virtually am’…

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Liverpool

I virtually think therefore I virtually am…

We all know that ‘content is king’, if you don’t go to the back of the room and face the corner!

Strangely, however, no matter how much we evolve the technology we use to deliver our content, content itself is either good or bad. Technology, on the other hand, can be good for some and not for others but that in itself ...

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