Coke Sets Retailers A-Twitter

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“Coca-Cola gave retailers a primer in social media marketing strategy at the National Retail Federation’s Big Show in New York this week, unveiling new how-to additions to the “Untangling the Social Web” research paper that it has been releasing in installments over the past year. The analysis, which relied on conversations with 40 social media experts interviewed by the Coca-Cola Retailing Research Council and The Integer Group, provided these key tips:” More>>>

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