Companies shifting to create content marketing that appeals to consumers over search engines

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“As content marketing has become a critical part of web campaigns for businesses, the espoused best practices have changed. More content on the web has driven the development of search quality algorithms (including Google ‘s Panda) to promote only high-quality websites and give SEO rewards to sites that focus on the user. Currently, developing SEO strategies and publishing original content that supports keywords to create interesting, relevant articles is most likely to improve search standing.” More>>>

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