Conflicting video marketing data highlights the importance of audience targeting

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“Video content reaches viewers all across the web via numerous devices. With big brands struggling to reach fragmented markets, mobile-friendly content offers some relief, but only when its used effectively. Brafton recently reported on Conviva data that showed consumers are more likely to complete video clips on PCs than portable devices, and strategic, pre-planned content is more successful than live streaming. However, a new study from video platform Ooyala reports the opposite.” More>>>

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