Consumer Packaged Goods: Turning Video Into Value

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“While CPG marketers have not embraced digital marketing strategies as quickly as other marketers, the growth of online video has definitely drawn them into the game. In the last few years, video content has become essential for any consumer marketing campaign, and the results are hard to ignore. comScore reports that 100 million Americans watch online video daily, up 43 percent since 2010. Pew Research reports that 71 percent of online adults watch videos on a video-sharing site, such as YouTube. CatapultRPM’s annual Digital Shopper Marketing (DSM) study reports that “watching a video” is the top digital activity that shoppers engaged in at home prior to shopping.” More>>>

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