Consumer Social Media Engagement with Brands Leads to Increased Sales, Study Reveals

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“Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The results establish the accountability link long sought by brands that have showered dollars on social media marketing while attempting to prove the return on investment to members of the C-suite.” More>>>

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