Content is the New Creative

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Decision makers prefer to have content delivered as a series of customized educational opportunities rather than an ad. Think about how you shop for stuff nowadays, whether for business or personal needs. I spend a considerable amount of time researching the product or service I’m interested in, make a decision on which one I’m going to buy, then search for the best deal. Is it in a brick and mortar store close by or will I have to order it online? If I’m not in a hurry I don’t care which source it comes from. -scot

“Those who deliver valuable, relevant information in compelling, engaging and even entertaining communications that make their prospects smarter, stand to power-charge their creative, make meaningful connections and win the day.” More>>>

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