Content Marketing: A Creative Case Study, Part 1

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“New Media Content used to market your product or service needs to be clever and creative. The practice must be expansive in order to engage all media resources. Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.

RINEKWALL is a young wallpaper and design firm enthusiastically headed by designer Dana Agamalian and photographer John Rinek. Their collection is beautiful, exciting and bold. For several years, their sales efforts have been licensed to a major manufacturer. Now they have brought marketing in-house. How to move the company forward? How to determine marketing options, directions and choices?” More>>>

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