Content Marketing Advice from 6 Industry Pros

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“While content marketing is not easy, it represents a crucial method for drawing and engaging prospects and customers. Content marketing is the key way to create engagement with the social consumers who start their information journey on Google – as a matter of fact, Google handles close to 18 billion searches a month in the US alone, with 20% of these searches for information that has never been searched for before. So it is no wonder that nine in 10 B2B organizations report marketing with content – regardless of company size or industry, according to B2B Content Marketing: 2012 Benchmarks, Budgets and Trends, an annual survey report from the Content Marketing Institute and MarketingProfs.” More>>>

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