Content marketing, critical to a social media campaign

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“Content marketing is a hot topic in digital marketing circles, and the advent of social media has driven this. One of the main things that drives consumer engagement with social media is successful content marketing but, without content that’s strategically planned, solid and compelling, your social media is doing little more than broadcasting a message that’s worth very little to the consumer – and to your brand. Keep these three elements of content marketing in mind to make the most of your content marketing campaign.” More>>>

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