Content marketing falling short

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Hand Drawing Content Flow Chart“LONDON: Brands are increasingly thinking like publishers when it comes to content marketing but most are failing to produce good content, a new report has argued. 

The Brandopolis report, from online marketing company Distilled, looked at the future of online marketing, based on interviews with executives from agencies, consultancies and brands, with the aim of changing how marketers think about content.” More from this article at WARC>>>

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