Content Marketing “How To”

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“Joe Chernov, vice president of content marketing atEloqua, defines content marketing as “the art of creating, distributing, and measuring share-worthy content that grows and engages an organization’s audience, while deepening affinity for the brand.” But as this “share-worthy content” expands in terms of form and delivery, content marketers need to blend old and new tactics to keep their content effective and engaging. Industry experts offer five suggestions for doing just that:” More>>>

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