Content Marketing in 2013: Successful Strategies

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“… according to Roper Public Affairs, business decision makers rather read a myriad of articles about the company instead of sticking to the company’s advertisements. Also, more than half of them would say that the company’s content is way more helpful in making better product or service decisions. 

To put into perspective, a customer or client who spends time reading certain content in print, e-mail, or online format is more likely to take advantage of the company’s product or service rather than those who look at a company’s website full of advertisements.” More>>>

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