Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends [Research]

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“The premier study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends — conducted by the Content Marketing Institute (CMI) and the Direct Marketing Association UK (DMA), shows that marketers in the UK are planning to increase their content marketing budgets more over the next 12 months than their North American and Australian peers are. UK marketers also use more content marketing tactics than their international peers do, and rate themselves as more effective at content marketing.” More>>>

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