Content Marketing Increases Among B2B, Challenges Still Remain

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“According to the third annual study from Content Marketing Institute and MarketingProfs, “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends,” organizations are getting serious about content strategy.

The study shows that most content tactics are being used more frequently, with B2B organizations using an average of 12 tactics. Not surprising, the most popular tactics are social media (87%), articles on a company’s website (83%), eNewsletters (78%) and blogs (77%). While social media reigns, it’s still just coming into its own, as this is the first year where social media is used more frequently than articles.” More>>>

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