Content Marketing Is King

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online strategy“And, long live the king. So, who died and made content marketing king, you ask? Well, black hat SEO (Search Engine Optimization) for one. Before Panda and Penguin combined forces to foil black hat SEO operators, they abused the Google algorithm (which determines WHERE you show up when users search for keywords). Black hat SEO used tactics such as keyword stuffing (putting your keyword every other word rather than fitting it in naturally), buying links to irrelevant, high-ranking websites, and other dastardly deeds that meant content didn’t have to provide value to users, it just had to fool the Google bot into thinking there was value. But, Google fixed that problem and many websites were REALLY hurt by the changes — my site saw significant increases because I’d never worried about the Google bot, only my readers.” More>>>

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