Content Marketing: Know WHY You’re Headed in That Direction

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“Much of what we focus on is what we do as a company or how we deliver our products and services. Pretty straightforward, logical thinking that makes us our own worst enemy, because this discussion quickly deteriorates into a “me too” approach.

Instead, Sinek pleads the case as to why companies, and the people who lead them, need to start by discovering why they do what they do, and then use that as a road map that inspires their audience (and employees) into action.

All this applies to content marketing.” More>>>

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