Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue

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“SUMMARY: An organized content marketing strategy is one of the best ways to create brand awareness. One technology firm, which serves a very specialized marketplace, faced a challenge in creating understanding about its software product, and generating interest in the brand.

Read on to learn the firm’s entire content process, from creating a best practices blog and increasing content via strategic partners, to sending out press releases intended to drive additional traffic to the website.” More>>>

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