“Content marketing is proving to be the MVP in today’s inbound marketing world, with 87 percent of today’s marketers implementing a content strategy to drive sales, establish thought leadership or increase brand engagement.
Journalism techniques and automation platforms that are processing and mining content are now fused together in this type of digital marketing. Because of this, marketers are exposed to content technology and intensive tasks such as content curation.
Tying these all together can get confusing, especially with complex terms such as semantic search, machine learning and natural language processing. However, the importance of learning these terms is growing tremendously for content marketers. Here’s why.” More from this article by Meg Sutton>>>Share