Content Marketing Theory vs. Practice: 8 Truths

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“Sometimes I think content marketing can be made so convoluted and complex that it’s nearly impossible to execute. I’ve seen spreadsheets and diagrams and lists of things you must do that make my head hurt. And, yes, I know I do this for a living. I’m a B2B content strategist — and dang proud of the work I do.

But reality is what we have to work with, and a phased approach can be a beautiful thing. After all, if you can’t execute the strategy, it’s not delivering a service to your company — or your customers.

Here are a few things I find true in practice:” More>>>

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