“As a journalist/psychologist and content-marketer, I’ve studied the research on persuasion, and the findings are significant for any small business owner or professional who wants to write effectively for the web.
Neuroscience has revealed compelling information on what triggers action in people. If you want to write like a professional, you may need to shift your thinking and writing.
In the past, it was believed that people made decisions based on facts: clear compelling arguments and rational thinking. As such, presentations and online pages focused on logical steps to solutions. Writing centered on problem solving:” More from this article by Patsi Krakoff>>>Share