Content: The Fuel that Keeps a Digital Lead Gen Engine Pumping

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“Engage a hundred well-qualified prospects and at any given point in time there will only be a handful ready to buy. There will also be another handful considering buying but not quite ready to pull the trigger, another that recognizes they have a need but are not sure how to fill it, and another who has a need, they just don’t know it yet.

How do you take each of these handfuls and draw them into the next stage in the sales cycle? Two words: professional persistence—relationship building through consistent, focused business development efforts supported by content-rich lead generation marketing.” More>>>

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